LEGO Catalog
The task was to create a catalog that's at least 12 pages for an existing e-commerce client. This catalog would be combining graphics, photography, brand content, and product information into one design. Not only that, but we had to develop a theme for the brand that we chose that was reflected throughout our whole catalog.
Theme
The theme that I came up for my catalog was “Become A Master Builder”. I centered my whole catalog on this theme and both audiences come into play as you advance more throughout the catalog. The beginning of the catalog has the more kid-centered sets while the end of the catalog features more of the adult catered sets. Becoming a master builder is all about improving your building skills and by building some of the beginning products of my catalog, you would then be able to build the more difficult stuff at the end of the catalog
Final Cover Pages
For the covers, I decided to use a gradient on the bricks to make them look less flat. On the back cover, I added another figure and gave him a message that led back to the website.
Final Product Pages
When making the product pages, I wanted to utilize different layouts such as highlighting some of the feature sets of that theme, as well as incorporating some of the customer testimonials onto the pages. I even played with the brick that housed the theme name.
Final Catalog Design
Below shows the final catalog design. Feel free to flip through it.
To view a walkthrough of the process, please view my Behance link: Click Here
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of LEGO. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. LEGO does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, or any partnerships with any copyright or trademark holders.