Lush Lemonade AI Product
Brand Promotion
The task was to develop a hypothetical product and conduct the essential research to establish its brand identity and packaging. The packaging would be visualized in 3D model formats. We then had to create an augmented reality experience that shoppers can activate when encountering the product in retail or other environments. A dynamic microsite would also be developed to showcase the brand, product packaging, and experience.
About Lush Lemonade
Brand Story: Born from a passion for natural refreshment, Lush Lemonade was created to bring a bold and imaginative twist to a classic favorite. Inspired by sun-soaked adventures, music festivals, and the vibrant energy of the '60s and '70s, Lush Lemonade delivers an immersive sensory experience. Each sip bursts with flavor, while the psychedelic can designs transport you to a world of color, creativity, and refreshment.
Product Description: Lush Lemonade is a psychedelic-inspired craft lemonade brand that fuses vibrant flavors with an electrifying aesthetic. Each can is a work of art—bursting with bold patterns, gradients, and cosmic swirls—designed to capture the free-spirited essence of the drink. Lightly sweetened with organic cane sugar and honey, these lemonades provide a balanced, crisp, and flavorful experience with no artificial additives.
Flavor Varieties: Neon Berry Blast, Cosmic Citrus, and Electric Tropic.
Final Brand Identity
Color Palette and Typography: Below shows the color palette that I went with. When creating my product I wanted to do something that was bright, bold, and vibrant. For the type, I knew I wanted something calming and fluid. I settled on the choices below and feel that they best reflect what I wanted to achieve.
Logo
Below shows the logo I developed. When constructing my whole brand, I wanted to make it psychedelic and groovy as that's a style that I had never worked with before. When thinking of psychedelic elements, I immediately thought of an eye. I wanted to incorporate a groovy strobe effect of some sort and decided to incorporate it into the eye. Something fun about the logo is that since the brand is called Lush Lemonade, the eye shape is based off a lemon. The pupil actually contains the lemon shape as well.
Logo Animation
For the logo animation, my idea was to lean into more of that hypnotic psychedelic vibe, so I did this by making the strobe rotate inside the lemon eye shape.
Mascot
For the products, I created 3 mascots to represent the brand and their flavors. My idea was to create some sort of groovy lemon mascot that is fun and laid back.
Final Packaging Design
Neon Berry Blast: When developing the packaging for all 3 flavors, I wanted to lean more into that psychedelic grooviness feel through the use of color and wavy shapes. I opted to use gradients for each color to give it that shiny and clean feel. The wavy shapes are used to give everything a sense of movement.
Cosmic Citrus: The same strategy was applied here for the second flavor. Colors and graphics were swapped around.
Electric Tropic: Same notes regarding the last flavor.
Package Design AI Video Mockup
We were also instructed to make an AI video showing off our packaging. For this, I utilized the AI software Runway. The video shows colorful lemons falling from the sky to make the lemonade.
3D Model 360 Degree Can Mockup
Below shows a full 360 degree rotation of the can packaging.
Final AR Experience
Below shows the completed AR experience. My main idea for this was to create something engaging and fun, so I came up with the idea of a hide and seek game. The whole goal of this is to find the lemon mascot by tapping on the items. After the mascot is found, you get a discount code for the website.
AR Promo Video
To complement the AR experience, an AR promo video needed to be completed instructing the viewer on what to do. I wanted to once again bring in the grooviness, which is reflective of the brand.
Website
Below is a walkthrough video showing the website I created for the brand. To check out the website yourself Click Here.
